Saif's CV
Saif Mohammed
DIGITAL MARKETING SPECIALIST
Profile summary
Accomplished Digital Marketing Specialist with 7 years of progressive experience in digital marketing, search engine optimization, and multi-market campaigns. Multilingual professional fluent in 5 languages with extensive GCC experience and cross-cultural team leadership across diverse regional markets. Track record of directing organic search operations, managing complex Shopify inventory structures, and executing link building initiatives that increased organic traffic. Dedicated to data-driven decision making and maintaining brand consistency across international channels.
Career highlights
Organic Traffic Growth: Built and executed link-building campaigns that increased organic traffic by 200% and strengthened domain authority while leading a team of 5 digital marketing professionals.
Search Engine Optimization: Managed search engine optimization strategies across 4 websites, resulting in organic traffic growth of up to 200% and directing the search engine optimization buildout for an 800 Trucks website launch.
Multi-Market Digital Campaigns: Directed content strategies for sports digital campaigns across Vietnam, Indonesia, and Thailand markets to maintain brand consistency and cultural relevance while managing publishing schedules using Buffer.
Professional Certification: Completed the Fundamentals of Digital Marketing certification from Google, alongside Digital Advertising, Content Marketing, and Emoji Marketing certifications from SEMrush.
Key skills
Professional experience
Directed multi-market sports digital campaigns across Vietnam, Indonesia, and Thailand, overseeing regional publishing schedules and maintaining cultural relevance for brand consistency. Managed localization workflows and visual asset production in coordination with creative teams.
- Executed sports-focused content strategies for three Southeast Asian regions to support digital campaign delivery.
- Directed image selection and creative briefing for campaign assets while collaborating with the creative team through final production.
- Managed content calendars via Buffer to coordinate publishing schedules across multiple markets.
- Coordinated translation and localization across three languages to ensure accuracy before content went live.
Guided day-to-day operations for vape products across Shopify inventory and site structure, enforcing regulatory compliance and delivering performance reports to stakeholders.
- Directed a team of 5 digital marketing professionals across keyword research, technical SEO audits, and sitemap optimization.
- Built and executed link-building campaigns that increased organic traffic by 200% and strengthened domain authority.
Supervised organic search operations across multiple properties, controlling combined budgets between 100K and 350K AED. Collaborated with external agencies and content teams to establish technical baselines, align keyword targets, and execute website launches.
- Managed search engine optimization strategies across 4 websites, resulting in organic traffic growth of up to 200%.
- Directed the search engine optimization buildout for an 800 Trucks website launch, partnering with an external agency to implement best practices from the ground up.
- Optimized meta tags, title tags, and on-page elements while collaborating with content teams to produce articles and landing pages that ranked for target keywords.
Managed search engine optimization operations by analyzing keyword trends and competitive environments to inform strategic marketing alignment across organic channels.
- Executed on-page and off-page optimization methods that improved search engine rankings.
- Monitored analytics platforms and applied performance adjustments to organic search channels.
- Partnered with marketing personnel on content strategies designed to increase engagement and visibility.
- Executed keyword research, content optimization, and technical improvements for SEO initiatives.
- Managed social media content calendars and scheduling across multiple platforms.
Education
Electronics and Communication Engineering
Certifications
Languages
English · Fluent
Hindi · Fluent
Urdu · Fluent
Tamil · Fluent
Arabic · Intermediate